Marketing for Business Growth
1974
A seminal work on marketing strategies for business expansion.
40,00 €
Good Condition
Leather Bound
Expert Summary: This book was published in Geneva, Switzerland, by Management Editions (Europe) in 1974. It is a key text in the field of business and marketing, authored by Theodore Levitt, a renowned professor at Harvard University.
This edition of ‘Marketing for Business Growth’ by Theodore Levitt is a significant contribution to the field of business and marketing. Originally published in 1969 under the title ‘The Marketing Mode,’ this book explores innovative marketing strategies that have influenced modern business practices. The 1974 edition, printed in Switzerland, is a testament to its enduring relevance.
Frequently Asked Questions
- What is ‘Marketing for Business Growth’ about?
- It explores innovative marketing strategies for business expansion.
- Who is the author of ‘Marketing for Business Growth’?
- The book is authored by Theodore Levitt, a professor at Harvard University.
- When was this edition published?
- This edition was published in 1974 in Switzerland.
| Author | Theodore Levitt |
|---|---|
| Publisher | Management Editions (Europe), Dimans S.A., Geneva, Switzerland |
| Year | 1974 |
| Edition | 1974 edition |
| Language | English |
Leather Bound, Original Bookmark
